The Rise of AI in Marketing: Tools for Business Growth in 2024 and Beyond

Today, 35% of businesses leverage artificial intelligence (AI), with 33% of marketing professionals in the United States highlighting time savings as the primary benefit of utilizing AI and machine learning tools. This trend is not confined to high-tech sectors; AI is reshaping traditional industries, including marketing, which has historically been less tech-driven. As businesses increasingly adopt AI, they are discovering a wealth of tools designed to automate tasks, conduct predictive analyses, analyze data, and enhance customer experiences. Here’s a look at some of the top AI marketing tools that can help grow your business in 2024 and beyond.

What Are the Top AI Marketing Tools for Business Growth?

The following sections highlight leading AI tools across various marketing domains, including social media, content creation, SEO, and customer engagement.

Social Media Marketing Tools

Brandwatch

• Price: Custom Quote
• Best for: SMBs, Large enterprises
• Location: Global (Brighton, Paris, Singapore, Berlin, New York, Boston, Madrid)
• Channels: Facebook, Twitter, Instagram, LinkedIn, TikTok, and more

Brandwatch offers a suite of solutions focused on consumer intelligence and social media management. Its AI-powered consumer intelligence platform generates actionable insights, helping businesses understand their consumers and market positioning. With over a decade of data, Brandwatch provides in-depth analysis and visualizations, enabling organizations to remain agile in a rapidly changing marketplace.

Best Features:

• Automated Reports
• Customizable Reporting
• Follower Analysis
• Influencer Identification
• Email Alerts

Brand24

• Price: $79 for Individual / $149 for Team / $199 for Pro / $399 for Enterprise
• Best for: Brands and agencies of all sizes
• Location: Wrocław, Poland
• Channels: Facebook, Instagram, Twitter, YouTube, TikTok, and more

Brand24 is an AI social listening tool that monitors conversations about your brand across various platforms, providing real-time insights. Its sentiment analysis feature helps businesses gauge public perception, while automated reporting saves time and enhances decision-making.

Notable Features:

• Automated Reporting
• Competitor Benchmarking
• Multi-language Support (108 languages)
• Market Research Capabilities

Email Marketing Tools

Brevo

• Price: Free plan / $25 for Starter / $65 for Business / Custom Pricing for BrevoPlus
• Best for: SMBs, eCommerce stores, Startups
• Location: Global (Paris, Berlin, Seattle, Toronto, Noida)
• Channels: Email, SMS, Facebook Ads, WhatsApp, and more

Brevo is an all-in-one platform for managing customer relationships and multichannel marketing campaigns. With over 500,000 users, it automates email marketing, allowing businesses to create personalized campaigns that engage customers effectively.

Notable Features:

• Automated Email Campaigns
• SMS and WhatsApp Integration
• AI-Optimized Content Creation
• Customer Data Aggregation

Chatbot and Customer Engagement Tools

Tidio

• Price: $29 for Starter / $59 for Growth / $499 for TIDIO+ / Free plan available
• Best for: Any size brand
• Location: California, Poland
• Channels: Live chat, Chatbots, Email, SMS, and more

Tidio enhances customer service through AI-assisted chatbots, capable of resolving 70% of inquiries autonomously. Its conversational AI, Lyro, supports multiple languages and provides personalized interactions based on user behavior.

Notable Features:

• Custom Message Automation
• Ticket Filtering
• Integration with eCommerce Platforms
• Drag-and-Drop Workflow Creation

Content Creation Tools

Jasper.ai

• Price: $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
• Best for: Businesses of all sizes, Content creators, Agencies
• Location: Austin, Texas
• Channels: Facebook, LinkedIn, Google Docs, and more

Jasper.ai is a comprehensive content creation tool that assists marketers in generating high-quality content across various platforms. Its user-friendly design and extensive templates make it ideal for social media managers, SEO specialists, and ad managers.

Notable Features:

• Over 50 Content Templates
• Google Chrome Extension
• Campaign Asset Generation
• Brand Tone Customization

SEO Tools

Surfer SEO

• Price: $49 for Basic / $99 for Pro / $199 for Business
• Best for: SEO professionals, Content creators
• Location: Wrocław, Poland
• Channels: SEO tools, WordPress, and more

Surfer SEO is designed to optimize blog posts and articles, providing users with detailed audits and keyword evaluations. Its AI capabilities allow for comprehensive content analysis, ensuring that businesses can effectively compete in search rankings.

Best Features:

• Free Outline Generator
• Keyword Research Tool
• Content Editor with Optimization Suggestions

AI Tools Tailored to Each Marketing Strategy

• Content Generation and Ideation: Tools like Jasper.ai streamline the content creation process, enabling marketers to produce high-quality drafts quickly.
• SEO and Strategy Optimization: Surfer SEO provides insights for improving search engine rankings and analyzing competitor data.
• Customer Engagement and Chatbots: Drift enhances customer interactions with AI-powered chatbots, optimizing real-time engagement.
• Market Intelligence and Competitor Analysis: Brandwatch offers in-depth market intelligence, tracking competitors’ digital footprints.
• Automated Email Marketing: Seventh Sense optimizes email campaigns by analyzing recipient behavior for better engagement.

Why Use AI-Powered Marketing Tools?

The primary reason to adopt AI marketing tools is speed. AI technology processes vast amounts of data from various platforms, bridging the gap between data and actionable solutions. This capability is crucial for improving marketing and sales campaigns.

Benefits of Using AI in Marketing

1. Automates Decisions: AI tools can make data-driven decisions quickly, optimizing marketing strategies based on real-time insights.
2. Saves Time and Money: By automating repetitive tasks, businesses can reduce labor costs and minimize human error.
3. Creates Real-Time Personalization: AI can tailor marketing messages to individual customers based on their behavior and preferences.
4. Increases Return On Investment (ROI): AI tools help maximize marketing efforts, leading to higher sales and improved ROI.

Ways to Use AI in Marketing

1. Content Generation: AI tools streamline the content creation process, allowing marketers to produce high-quality content efficiently.
2. Automated Email Marketing Campaigns: Tools like Mailchimp and HubSpot automate email campaigns, enhancing engagement and personalization.
3. Chatbots: AI chatbots improve customer service by handling common inquiries and providing instant responses.
4. Dynamic Pricing: AI tools can adjust prices in real-time based on market conditions, maximizing profitability.
5. Forecasting Sales: AI can analyze customer data to predict future sales trends, helping businesses plan effectively.

Top AI Tools for Digital Marketing

• Writing & Content Generation: Jasper.ai, Grammarly
• Image, Video & Audio Content: DeepBrain AI, Canva
• Content Optimization: Phrasee, Clearscope
• Content Performance: Acrolinx, InstaText
• Idea Generation & Content Research: MarketMuse, BuzzSumo
• Social Media & Advertising: Smartly.io, Buffer
• Competitor Monitoring: Brandwatch, Sprout Social
• Customer Journey Mapping: Optimove, Qualtrics

AI is transforming the marketing landscape, offering tools that not only enhance efficiency but also drive growth. As businesses increasingly adopt these technologies, the potential for improved customer engagement and higher ROI becomes more attainable. Embracing AI in marketing strategies is no longer optional; it’s essential for staying competitive in today’s fast-paced digital environment.