ScamAdviser Boosts Global Business Scam Protection with Cutting-Edge Anti-Scam AI Technology

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ScamAdviser and Gogolook: A New Era in Anti-Scam Technology

In a world increasingly threatened by digital scams, the need for robust protection mechanisms has never been more critical. On September 25, 2024, ScamAdviser announced a strategic integration with Gogolook, the innovative TrustTech company behind the popular app Whoscall. This partnership aims to combine advanced risk analysis and tailored anti-scam technologies to combat the rising tide of digital threats targeting phone numbers, SMS, and online domains. With ScamAdviser’s extensive databases now boasting over 60 million domain records and 2.6 billion phone numbers, the collaboration promises to power the most formidable anti-scam AI engine globally.

The Growing Threat of AI-Driven Scams

Recent research from the Global Anti-Scam Alliance (GASA) paints a stark picture: scams affect over 25.5% of the global population, with annual losses exceeding 1% of the world’s GDP. The financial implications are staggering; for every dollar lost to scams, businesses face costs up to four times higher due to litigation, administration, and compensation. As a result, regulatory bodies in Australia, the European Union, the United Kingdom, the United States, and Singapore are drafting new regulations that hold businesses accountable for customer scams and financial losses. This shift underscores the urgent need for effective anti-scam solutions.

A Call to Action from ScamAdviser

"The era of AI-driven scams has officially arrived," stated Jorij Abraham, Managing Director of ScamAdviser. He emphasized that enhancing anti-scam capabilities is now a top priority for businesses aiming to ensure compliance, sustainability, and customer trust. As AI technologies evolve, the competitive edge in software development will hinge on access to key data and specialized AI expertise. ScamAdviser’s Anti-Scam Intelligence (ASI) technology is at the forefront of this initiative, providing businesses and end-users with real-time defenses against scams. The company is committed to creating the world’s largest anti-scam ecosystem, collaborating with over 400 government agencies, non-profits, and companies.

Innovative Solutions for Businesses

To address the escalating demand for effective scam protection, ScamAdviser and Gogolook have merged their technologies into comprehensive enterprise solutions. These offerings include:

  1. Anti-Scam Intelligence (ASI) Solutions: This solution integrates customized AI-driven anti-scam technology with a world-class scam data network, enhancing customer protection and safety. Businesses can leverage these solutions through API or SDK integration, allowing them to augment existing products with advanced anti-scam capabilities.

  2. Watchmen Brand Protection Service: This service helps companies detect and block spoofed phone numbers, SMS, and websites, thereby safeguarding their reputations and maintaining customer trust.

  3. Identity Suite: Utilizing big data, this suite detects scams and dummy accounts, ensuring customer compliance, reducing risks, and maintaining service quality.

Additionally, ScamAdviser has developed a Deepfake Voice Detection System capable of identifying and countering generative AI and Deepfake scams in real-time, further fortifying business defenses.

A Broad Impact Across Industries

ScamAdviser’s technology is already in use by leading companies across various sectors, including e-commerce, cybersecurity, and social media. Notably, Google has incorporated TrustScore ratings to help shoppers assess merchants online in several global markets. Furthermore, ScamAdviser provides free risk assessment services through its website, catering to over 7 million monthly active users across Asia, Europe, and the Americas. Plans are underway to launch a mobile app, making these services even more accessible.

A Vision for the Future

Looking ahead, ScamAdviser is dedicated to building a global scam prevention ecosystem. Beyond technological integration, the company aims to drive anti-scam innovation and collaborate with governments, banks, non-profits, telecoms, and ISPs to establish a cross-border anti-scam framework that addresses the evolving challenges of the AI era.

About ScamAdviser

Based in Amsterdam, ScamAdviser is a leading provider of global enterprise scam prevention solutions. The company specializes in implementing anti-scam technology and consultancy services for corporate clients. By leveraging AI and a comprehensive database network, ScamAdviser has developed its own website risk rating technology, which is now integrated with Gogolook’s enterprise solutions. This collaboration has resulted in the creation of the world’s most complete digital anti-scam database.

As a foundational member of the Global Anti-Scam Alliance, ScamAdviser partners with law enforcement agencies, consumer protection organizations, financial institutions, telecom operators, cybersecurity service providers, and brand consultants across Europe, the Americas, and Asia. With the world’s largest scam database, ScamAdviser shares insights with over 400 partners, collectively protecting more than 1 billion consumers worldwide.

For more information, visit ScamAdviser.


In conclusion, the partnership between ScamAdviser and Gogolook marks a significant step forward in the fight against digital scams. As scams become increasingly sophisticated, the need for advanced protective measures is paramount. With their combined expertise and resources, these companies are poised to make a substantial impact in safeguarding businesses and consumers alike.

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