What Is Rakuten?
Rakuten, formerly known as eBates, is a shopping rewards platform that has been helping consumers earn cash back on their purchases since 1997. With over 17 million members in the United States alone, Rakuten has facilitated the distribution of more than $2 billion in cash-back rewards. The company, which merged with the Tokyo-based Rakuten Group, continues to operate under the Rakuten name, maintaining its core functionality while expanding its offerings.
How Does Rakuten Work?
Rakuten operates as a browser extension and mobile app that allows users to earn cash back on their online purchases. To benefit from the cash-back program, users must activate the Rakuten network before making a purchase. This can be done through the website, mobile app, or the browser extension. In addition to online shopping, Rakuten also offers cash-back rewards for select in-store purchases, making it a versatile option for savvy shoppers.
Cash Back Rewards Online
The primary feature of Rakuten is its cash-back rewards program for online shoppers. Users can shop at over 3,500 retailers, including popular names like Walmart, Macy’s, and Old Navy. The cash-back percentage varies by retailer and can range from 1% to 12%, with offers changing frequently. This means that depending on your shopping habits and the deals available, you can accumulate significant cash back over time.
In-Store Cash Back Reward Offers
Rakuten also allows users to earn cash back from in-store purchases. To take advantage of this feature, users must link their credit or debit cards to their Rakuten account. When a user sees an in-store cash-back offer they wish to use, they can add it to their linked card. Upon making a purchase with that card, the cash back is automatically credited to their Rakuten account.
Easy Payment Process
Earning cash back with Rakuten is straightforward. As users accumulate cash back, the funds are added to their account balance. Payments are issued quarterly, either via a physical check or through PayPal. While users won’t receive their cash back instantly, the quarterly payment schedule allows for easy budgeting and saving. Additionally, Rakuten offers a charitable option, allowing users to donate a portion of their cash back balance to a charity of their choice.
Extensive Retail Partnerships
One of Rakuten’s standout features is its extensive network of retail partners. With cash-back offers available at over 3,500 retailers, users can find discounts across a wide range of categories. This includes not only traditional retail outlets but also travel-related companies like Best Western and Hilton. Whether you’re shopping for clothing, electronics, or planning a vacation, Rakuten likely has a cash-back offer that can help you save.
No Fees Involved
Rakuten is completely free for users, meaning there are no hidden fees that cut into your cash-back earnings. The company generates revenue through affiliate partnerships with retailers. When a purchase is made through Rakuten, the retailer pays a commission, and Rakuten shares a portion of that commission with the user in the form of cash back. This model ensures that users receive the full advertised cash-back amount without any deductions.
Comparing Rakuten to Other Cash Back Apps
While Rakuten is a popular choice for cash-back shopping, it’s not the only option available. Competitors like Honey and Capital One Shopping also offer cash-back rewards and savings opportunities. Honey includes a browser extension that aggregates coupons and discounts, while Capital One Shopping allows users to earn rewards that can only be redeemed as gift cards. Each platform has its unique features, so it’s worth exploring multiple options to find the best fit for your shopping habits.
Getting Started with Rakuten
Opening an account with Rakuten is a simple process. Users need to provide an email address and create a password. Once the account is set up, downloading the browser extension is recommended to ensure cash-back activation during online shopping. It’s important to note that cash-back rewards may take a few days to appear in your account, so patience is key.
Security and Privacy
Rakuten takes user security seriously. When users add their credit card information, the company employs encryption and secure storage practices that comply with Payment Card Industry standards. This ensures that sensitive information remains protected while users enjoy the benefits of cash-back shopping.
Customer Support and Experience
For any inquiries or issues, Rakuten provides customer support through email at memberservices@rakuten.com. The company has garnered a positive reputation, reflected in its 4.5 out of 5-star rating on Trustpilot, with thousands of favorable reviews from satisfied users.
Is Rakuten Worth It?
For those looking to earn cash back effortlessly, Rakuten presents a compelling option. Many users, including those who shop infrequently, have reported earning substantial cash back over time. If you’re seeking an easy way to save money while shopping online, Rakuten is certainly worth considering. Additionally, for those looking to maximize their savings, pairing Rakuten with a cash-back credit card can further enhance the rewards you earn on your purchases.
Features Summary
- Cash Back Shopping Rewards: Earn cash back on purchases from over 3,500 retailers.
- In-Store Cash Back: Link your card for cash back on in-store purchases.
- Easy Payment Options: Receive payments quarterly via PayPal or check.
- No Fees: Free to use with no hidden costs.
- Extensive Retail Partnerships: Discounts available across various categories, including travel and retail.
For anyone looking to enhance their shopping experience and earn rewards effortlessly, Rakuten stands out as a reliable and user-friendly option.