AEOS: Bridging the Gap Between TV and Streaming Advertising
In a rapidly evolving media landscape, the Croatian adtech startup all eyes on screens (AEOS), formerly known as AdScanner, is making waves with its innovative approach to advertising. Recently, AEOS secured a €10 million Series B investment round led by Taiwania Capital, alongside existing investors Lead Ventures, J&T Ventures, and South Central Ventures. This significant funding marks a pivotal moment for the company, which is poised to redefine how advertisers engage with audiences across both traditional TV and streaming platforms.
A New Era for AEOS
Founded in 2012, AEOS has established itself as a key player in the European TV advertising space. The company has consistently leveraged data-driven solutions to revolutionize campaign planning and audience measurement. With operations in Croatia, Austria, Germany, Bulgaria, and Serbia, AEOS is now set to accelerate its growth trajectory, expanding into new markets and enhancing its product offerings. The recent investment will support the development of AI-driven tools designed to help advertisers maximize their reach and optimize ad spending across various platforms.
AI-Powered Transformation in Video Advertising
AEOS’s journey toward innovation began in earnest with a €2.4 million investment in 2021 from South Central Ventures, J&T Ventures, and angel investor Matthias von Bechtolsheim. The company introduced products like the Cockpit solution, which provides near real-time analytics, utilizing big data to transform the measurement and planning of TV ad campaigns. AEOS aims to digitalize the TV advertising ecosystem by employing video recognition algorithms and forming telco partnerships to gather audience metrics at scale.
The upcoming launch of AEOS’s second-generation AI-based planning tool in 2024 represents a significant leap forward. This tool will enable advertisers to plan, measure, and optimize campaigns across devices with unprecedented accuracy, effectively bridging the gap between traditional broadcast and digital media.
A Vision for Integration
CEO and Co-Founder Marin Curkovic expressed the excitement surrounding this milestone, stating, “The long-anticipated synthesis of video consumption across different platforms is finally happening. It’s truly exciting to bring down the walls between legacy media and streaming with the help of Big Data and AI. Our solutions empower advertisers to optimize their campaign reach holistically, allowing for much more efficient ad spending. With Taiwania Capital on board, we look forward to extending our global reach and bringing these benefits to even more advertisers.”
Strong Investment Backing
The backing from Taiwania Capital underscores AEOS’s potential to reshape the advertising industry. Founded in 2017, Taiwania Capital is a venture capital firm that focuses on investing in early to growth-stage technology and biotech startups across Taiwan, the U.S., Japan, Southeast Asia, and Central East Europe. CEO David Weng expressed enthusiasm for AEOS’s role in transforming global media, highlighting the importance of their AI-powered platform for optimizing cross-device TV and streaming campaigns.
Long-time investors J&T Ventures and South Central Ventures also recognize the tremendous potential of AEOS. Adam Kočík, Managing Partner at J&T Ventures, stated, “AEOS’s success in combining TV and streaming into a unified advertising platform shows that the future of media is heading toward integration. We’ve been supporting AEOS since 2021, and this Series B round validates that they are on the right path to becoming a must-have tool for advertisers worldwide.”
Looking Ahead: All Eyes on Screens
With a strong foothold in major European markets such as Germany, Austria, Switzerland, Croatia, and Bulgaria, AEOS is well-positioned for continued growth. The company plans to leverage its new investment not only to expand into additional European markets but also to establish various data partnerships, further strengthening its competitive edge in the interconnected world of TV and digital media.
Curkovic reiterated the company’s vision: “The walls between TV and streaming are coming down, and AEOS is leading that charge. Our vision is to offer advertisers seamless, data-driven solutions for managing their campaigns across devices, using AI and Big Data to optimize outcomes.”
As the media landscape continues to evolve, AEOS remains at the forefront of this transformation, offering a robust platform that merges TV and streaming, powered by state-of-the-art analytics. With its innovative approach and strong investment backing, AEOS is set to redefine the future of advertising, making it more efficient, integrated, and data-driven than ever before.