Claire Bradshaw: A Voice for Eastern Jackson County
KSHB 41 reporter Claire Bradshaw has become a familiar face in eastern Jackson County, covering vibrant communities such as Blue Springs and Independence. With a passion for storytelling and a commitment to local issues, Claire invites residents to share their stories and insights. If you have a story idea, you can reach out to her at claire.bradshaw@kshb.com. Her work not only informs the public but also highlights the rich tapestry of life in this dynamic region.
The Evolution of Palomino’s: A Family Legacy
In 2021, KSHB 41 News reported on a significant change in the local culinary landscape: the beloved Mexican restaurant Palomino’s was closing its doors in Northeast Kansas City. However, this closure marked not an end, but a new beginning for Veronica Chavez, who took the reins of the family business. Under her leadership, Palomino’s is evolving into a brand focused on salsas and tamales, staying true to the traditions that her abuela and father instilled in her.
Authenticity and Tradition at the Heart of the Brand
Veronica Chavez emphasizes the importance of authenticity and tradition in her new venture. “A big important thing to our Palomino’s brand is authenticity and tradition,” she explains. This commitment to honoring her family’s culinary heritage is evident in every jar of salsa and tamale she produces. The recipes, passed down through generations, serve as a testament to the love and dedication that define her family’s legacy.
A Growing Business with a Bright Future
Chavez’s dedication to her craft has not gone unnoticed. Her salsas have garnered awards, and she is now producing around 250 bottles a week from the Ennovation Center in Independence. The goal? To scale her business and expand her reach. “Definitely get more stores, become a regionally known brand, and then go nationwide within five years,” Chavez shares with enthusiasm. Her vision includes not just growth in sales, but also the dream of establishing her own physical location in the future.
The Rise of Hispanic Entrepreneurs
Chavez is part of a larger trend in the United States, where Hispanic entrepreneurs now make up 14.5% of all business owners, according to the U.S. Small Business Administration Office of Advocacy. This figure reflects a growing recognition of the contributions that Hispanic individuals make to the economy. Danielle DuPree, the executive director of the Ennovation Center, notes that this trend is particularly visible in their local community, where support for Hispanic-owned businesses is thriving.
Support and Resources at the Ennovation Center
The Ennovation Center plays a crucial role in fostering entrepreneurship among local businesses like Palomino’s Salsas and Tamales. By providing affordable access to industrial kitchens and essential equipment, the center empowers entrepreneurs to bring their visions to life. Beyond physical resources, the Ennovation Center offers invaluable support in business planning, marketing, and financial advising, ensuring that startups have the tools they need to succeed.
Empowering Local Entrepreneurs
Danielle DuPree passionately believes in the power of small businesses to effect positive change. “I truly believe in my heart that the most powerful way that we can change the world for the better is to really focus on the small business center,” she asserts. By supporting local entrepreneurs, community members can help families thrive and contribute to the economic vitality of the region.
A Legacy of Hard Work and Determination
For Veronica Chavez, the journey of transforming Palomino’s is not just about business; it’s about family and legacy. With her children watching her every step, she is instilling values of hard work and determination. “Chavez’s family closed one door so she could open another,” reflecting the sacrifices made for future generations. Through her efforts, she is not only preserving her family’s culinary traditions but also paving the way for a brighter future for her children and the community at large.