Big Lots Launches New Affiliate Program for Social Creators and Publishers
In an exciting move to engage with the digital community, Big Lots Inc., the well-known closeout retailer, has officially launched an affiliate program aimed at social media creators and publishers. This initiative is designed to tap into the vibrant world of influencers who thrive on sharing deals and bargains with their followers. By offering commissions on referral sales, Big Lots is not only expanding its reach but also creating new opportunities for creators to monetize their content.
A Strategic Move for Big Lots
Big Lots has long been recognized for its ability to provide customers with incredible deals on a wide range of products. With the rise of social media, the company has identified a unique opportunity to connect with influential creators who can help amplify its message. Bruce Thorn, the president and CEO of Big Lots, emphasized this strategy, stating, "Big Lots has built a dedicated and influential following of shoppers who crave the excitement of discovering excellent deals and sharing them with others." This new affiliate program is seen as a natural progression for the brand, allowing it to forge deeper connections with bargain-savvy creators and their online communities.
The Affiliate Program Details
The affiliate program invites "influential" social media creators and publishers to apply and become part of an exclusive group that will share limited-time closeout opportunities, promotions, and bargains with their audiences. This initiative not only benefits Big Lots by driving traffic to its website but also provides creators with a chance to earn commissions on sales generated through their referrals. The program is designed to be mutually beneficial, fostering a collaborative environment where both Big Lots and the creators can thrive.
Context of the Launch
The launch of the affiliate program comes at a pivotal time for Big Lots. In early September, the company filed for bankruptcy protection as part of a strategic deal to sell “substantially all” of its stores and business operations to private equity firm Nexus Capital Management. Despite the challenges posed by this financial restructuring, Big Lots has received approval to access $550 million in financing, allowing it to stabilize its operations and explore new avenues for growth, such as this affiliate program.
Opportunities for Creators
For social media creators and publishers, this affiliate program presents a unique opportunity to engage with their audiences in a meaningful way. By sharing exclusive deals and promotions from Big Lots, creators can provide value to their followers while also earning commissions. This aligns perfectly with the current trend of influencers seeking partnerships that resonate with their brand and audience. The program is expected to attract a diverse range of creators, from lifestyle bloggers to budget-conscious YouTubers, all eager to share the thrill of finding great deals.
The Future of Big Lots and Its Community
As Big Lots embarks on this new journey, the company is not only focused on its financial recovery but also on building a community of engaged shoppers and creators. By leveraging the power of social media, Big Lots aims to create a buzz around its offerings and foster a sense of excitement among its customers. The affiliate program is a step towards revitalizing the brand’s image and reconnecting with consumers who appreciate the thrill of a good bargain.
In summary, Big Lots’ new affiliate program represents a strategic initiative to engage with social media creators and publishers, providing them with the tools to share exclusive deals while earning commissions. This move not only aims to enhance Big Lots’ market presence but also to create a vibrant community of bargain hunters and influencers, all while navigating the challenges posed by recent financial restructuring.