Big Lots Expands Opportunities for Influential Creators and Publishers
In an exciting development for both creators and bargain hunters, Big Lots, Inc. has officially launched a new affiliate program aimed at empowering influential creators and publishers to earn commissions while promoting the retailer’s extensive range of products. This initiative builds on Big Lots’ established popularity among bargain-savvy influencers and is set to enhance the shopping experience for consumers who thrive on discovering great deals.
A Strategic Move for Big Lots
Big Lots, known for its commitment to providing extreme value on home goods, has recognized the power of social media and influencer marketing in today’s retail landscape. By introducing this affiliate program, the company is not only expanding its reach but also fostering a community of creators who can authentically share their experiences with Big Lots products. Bruce Thorn, the president and CEO of Big Lots, emphasized the importance of this initiative, stating, “Big Lots has built a dedicated and influential following of shoppers who crave the excitement of discovering excellent deals and sharing them with others.”
This program is a natural progression for Big Lots, allowing the company to deepen its connections with creators who resonate with their audience. By collaborating with these partners, Big Lots aims to engage consumers more frequently and authentically, tapping into the trust that influencers have cultivated with their followers.
Partnership with impact.com
The launch of the affiliate program is made possible through a new partnership with impact.com, a leading platform for partnership management. This collaboration is designed to streamline the process for creators and publishers who wish to join the program, making it easier for them to share limited-time offers and promotions with their communities. The partnership with impact.com not only enhances the operational efficiency of the affiliate program but also provides creators with the tools they need to succeed in promoting Big Lots products.
Cristy Garcia, Chief Marketing Officer at impact.com, highlighted the potential of this program, stating, “Today’s consumer seeks trusted advice and authenticity when shopping for products they want to buy.” By leveraging the influence of creators, Big Lots can reach new audiences and generate incremental value, all while allowing creators to earn significant commissions through their authentic content.
Building on Existing Success
Big Lots’ affiliate program is built on the foundation of its already successful social media influencer and ambassador program. This existing initiative has attracted numerous creators who have generated a wealth of engaging content, including images and videos that showcase Big Lots’ offerings. The impact of this content has been significant, driving higher site conversion rates, increased email clickthrough rates, and a better return on ad spend compared to traditional brand-generated content.
The new affiliate program is expected to amplify these successes, providing creators with exclusive opportunities to promote extreme bargains and closeout deals that resonate with their audiences. By offering commissions on referral sales, Big Lots is incentivizing creators to share their genuine experiences with the brand, ultimately benefiting both parties.
Opportunities for Creators and Publishers
For creators and publishers, the Big Lots affiliate program presents a unique opportunity to monetize their influence while promoting a brand that aligns with their values. The program is designed to attract those who are passionate about sharing great deals and home goods with their followers. Interested creators can apply to join the program through the impact.com platform, where they will find resources and support to help them succeed.
This initiative not only empowers creators to earn commissions but also enriches the shopping experience for consumers who rely on trusted voices for product recommendations. As the retail landscape continues to evolve, programs like this one highlight the importance of collaboration between brands and influencers in reaching and engaging audiences effectively.
About Big Lots
Big Lots stands as one of the largest closeout retailers in the United States, dedicated to delivering extreme value on a wide range of home products, including furniture, décor, and pantry essentials. The company’s mission, encapsulated in the slogan “Live BIG and Save LOTS,” reflects its commitment to providing customers with exceptional bargains through strategic sourcing of closeouts, liquidations, and overstocks. Additionally, Big Lots is actively involved in philanthropic efforts, having contributed over $176 million to critical needs in areas such as hunger, housing, healthcare, and education.
For more information about the Big Lots affiliate program or to explore their extensive product offerings, creators and consumers alike can visit Big Lots’ affiliate page.
This new initiative not only marks a significant step for Big Lots in the realm of influencer marketing but also sets the stage for a more interactive and rewarding shopping experience for consumers who love a good deal.