Big Lots Launches New Affiliate Program: A Game Changer for Influential Creators and Publishers
In a strategic move to expand its reach and capitalize on its growing popularity, Big Lots, Inc. has announced the launch of a new affiliate program aimed at empowering influential creators and publishers. This initiative is designed to tap into the vibrant community of bargain-savvy influencers who have already embraced the brand, offering them a unique opportunity to earn commissions while promoting exceptional deals to their audiences.
Building on Organic Popularity
Big Lots has long been a favorite among consumers looking for extreme value and unbeatable bargains. The company’s grassroots popularity has been significantly bolstered by social media influencers who share their experiences and discoveries with their followers. By launching this affiliate program, Big Lots aims to formalize and enhance these relationships, allowing creators to monetize their influence while providing their communities with access to exclusive deals and promotions.
Bruce Thorn, the president and CEO of Big Lots, emphasized the importance of this initiative, stating, “Big Lots has built a dedicated and influential following of shoppers who crave the excitement of discovering excellent deals and sharing them with others.” This sentiment reflects the brand’s commitment to engaging authentically with consumers through the voices they trust most—those of their favorite creators.
Partnership with impact.com
The new affiliate program has been established in partnership with impact.com, a leading platform for partnership management. This collaboration is expected to streamline the process for creators and publishers, making it easier for them to join the program and start earning commissions. The platform will provide valuable tools and resources to help affiliates succeed, ensuring that both Big Lots and its partners can benefit from this mutually advantageous relationship.
Cristy Garcia, Chief Marketing Officer at impact.com, highlighted the potential of this program, noting that today’s consumers are increasingly seeking trusted advice and authenticity when making purchasing decisions. By leveraging the power of authentic content shared by creators, Big Lots aims to reach new audiences and generate incremental value.
A Proven Track Record with Influencers
Big Lots’ affiliate program builds on the success of its existing social media influencer and ambassador initiatives. These programs have already attracted a diverse range of creators who have generated a wealth of engaging content, including images and videos that resonate with their followers. The results speak for themselves: the content produced by influencers has led to higher site conversion rates, increased email clickthrough rates, and a more favorable return on ad spend compared to traditional brand-generated content.
This success underscores the effectiveness of influencer marketing in today’s digital landscape, where consumers are more likely to trust recommendations from individuals they follow rather than traditional advertisements. By expanding its affiliate program, Big Lots is poised to capitalize on this trend, further enhancing its brand visibility and driving sales.
Exclusive Opportunities for Creators
The Big Lots affiliate program offers creators and publishers an exclusive opportunity to apply and become among the first to share limited-time closeout opportunities and promotions with their audiences. This not only allows them to earn commissions on referral sales but also positions them as trusted sources of information about the best deals available.
For creators interested in joining the program, Big Lots has made the application process straightforward. By visiting the company’s affiliate page on impact.com, potential affiliates can easily apply and start sharing the excitement of Big Lots’ offerings with their communities.
Commitment to Community and Philanthropy
Beyond its business initiatives, Big Lots is also dedicated to making a positive impact in the communities it serves. The company has a strong philanthropic focus, having contributed over $176 million to critical needs in areas such as hunger, housing, healthcare, and education through the Big Lots Foundation. This commitment to social responsibility resonates with consumers who value brands that give back, further enhancing Big Lots’ appeal among bargain-savvy shoppers.
Conclusion
With the launch of its new affiliate program, Big Lots is not only expanding its marketing strategy but also fostering deeper connections with influential creators and their audiences. By leveraging the power of authentic content and trusted recommendations, the company is well-positioned to enhance its brand presence and drive sales while providing creators with valuable opportunities to monetize their influence. As the program unfolds, it will be exciting to see how both Big Lots and its affiliate partners thrive in this collaborative environment.